Influencer marketing has been around for a long time, but its relevance has skyrocketed in recent times. However, the common perception was that collaborating with an influencer with a higher number of followers gives more reach to a brand. A huge follower base looks convincing but when it comes to results, statistics show a different…
Due to the growing reach of social media platforms over the past few years, influencer marketing has also evolved. Most brands have started adding influencer marketing to their digital marketing strategy. However, there are a few myths that are preventing brands from capitalizing on the true potential of influencer marketing. I want to share 7…
Influencer marketing is not a new concept; however, it has recently made its way to the forefront. And Influencers have become an inevitable part of digital marketing. Today, it is important for every brand to have a strong social media presence. The growing consumption of content on social media platforms further increases the role of…
In recent times, we have seen a change in how people consume media, meaning businesses need to alter their internet marketing strategies to adjust to the changing landscape. Creating an effective internet marketing strategy involves the assessment of business goals and ongoing trends. Here is a list of top internet marketing strategies you can think…
Influencer marketing tools offer valuable insights into influencer interactions, social media trends, and campaigns. These insights can be helpful when crafting a future strategy for your campaigns. You can unlock the real potential of influencer marketing with the right tools. However, finding the right ones is challenging since the market is packed with options. Here…
Influencer Marketing has arisen as one of the most effective marketing tools. And experts say it is going to continue for the years to come. Why? Because a lot of people are no longer influenced by traditional marketing techniques. In contrast, they are more influenced by people they trust. Remember that girl in your society…
When running an affiliate campaign, where do you send your traffic? To the homepage of your website or a subdomain? If you are sending the leads to the homepage, it can be overwhelming and confusing for users. In affiliate marketing, a landing page is typically sales driven. The headline, images, offer and copy should all…
When we think about Artificial intelligence, the things that come to mind are self-driving cars, smart home devices etc. Simply put, AI includes tools & apps to automate simple tasks and make our lives straightforward. Advances in the field of Artificial intelligence are changing the way we perform different tasks, and digital marketing is no…
When thinking of marketing, what comes to your mind? With changing times, marketing tools have changed as well. People greatly believe in the opinion of influencers because they are looking for honest opinions rather than advertisements. Influencer marketing fits right in the changing buying patterns of consumers; therefore, it is all set to witness massive…
Even with internet users growing by the day, there is constant doubt about whether you are doing your digital marketing rights? Or is digital marketing the right choice for my business? This doubt is because of misconceptions galore that are misleading. Because of these misconceptions, many businesses are still apprehensive about going digital. Here are…