What’s The Perfect Instagram Reel Size? A Thorough Guide

Wondering why your reels reduce their quality after being posted to Instagram? The incorrect Instagram Reel Size can be the real issue behind it.

Choosing the correct Instagram reel size can work wonders for you. This blog will tell you all about the Instagram reel cover size, thumbnail size, compression size, and proper duration and caption length. 

Currently, Instagram reels have proven to be really helpful in promoting your brand and products to the next level. Ensure your video dimensions are perfect, and select the appropriate Instagram Reel size to get the most out of the format.

Why Does The Instagram Reel Size Matter?

An Instagram reel requires a lot of work to create. You must choose catchy background music, arrange characters, act it out, make an attention-grabbing hook, and add extra embellishments like text or stickers. If you submit the materials with the incorrect dimensions or size, your preparation might be in vain if your Reel’s photos or videos are deformed or stretched.

If the completed Reel video is too big, it may appear blurry or stretched out to cover the screen or crop awkwardly if it has low-resolution elements. You should keep in mind the Instagram reel sizes and dimensions if you want your reel to achieve its full potential and draw interest. Furthermore, keep in mind that Instagram upgrades its features often, so these specifications might change.

Read More: Instagram Trending Reels in 2024 to Grow Your Brand!

Instagram Reel Size and Dimensions

Currently, MP4 and MOV file types are accepted for video uploads to Instagram Reels. Both make it simple and quick to upload videos without losing quality or removing details. Below, I will describe the Instagram reel cover, thumbnail and compression size in detail. So, to get all the information, scroll down to this blog and read on. 

1. Instagram Reel Cover Size

The recommended Instagram reel cover size is 1080 pixels x 1920 pixels, along with an aspected ratio of 9:16. Mobile devices work best with this vertical aspect ratio for watching Reels. Here’s how to choose the cover for your Instagram Reel:

• Create an Instagram Reel, then select Next.
• Go to the sharing setting. Press the picture preview (the one with the word “Cover”)
• You can select Add from the camera roll to view your photo collection or add a clip from your video.
• To crop the image, just choose Crop profile image from the Share settings page, adjust the position, and set the zoom level.

2. Instagram Reel Thumbnail Size

You may trim the photo you chose for the Instagram Reel cover to create a visually appealing thumbnail for your main feed on the grid. The thumbnail that appears on your feed is a 1:1 square, even though the cover has a 9:16 aspect ratio. Therefore, to get the most incredible visual results, choose an image with a resolution of 1080 x 1920 pixels but with an area of 1080 × 1080 pixels to allow for an appropriate crop.

3. Instagram Reel Compression Size

Instagram will automatically resize any visual parts more than 1080 pixels wide to 1080 pixels. Additionally, the width of your films and photographs must be at least 320 pixels. All lower files will automatically be scaled to 320 pixels.

When you submit a photo with a width of 320 to 1080 pixels and an aspect ratio between 1.91:1 and 4:5, Instagram maintains your photo in its original resolution. The platform enlarges a photo you share at a lower resolution to 320 pixels wide. If you share it at a higher resolution, it resizes to 1080 pixels wide.

Also Read: Creative Instagram Story Ideas for Photos in 2024!

What Is The Best Instagram Reel Length?

The sweet spot on Instagram varies depending on your needs, but you may make Reels there for up to 90 seconds.

• To draw focus: Aim for a reel length of 2 to 10 seconds. Hook them with a question or a surprising aspect after a succinct, snappy introduction.
• To encourage engagement: A 15–30-second reel with a prominent call to action is the perfect length for a reel.
• To provide value: Divide the content into manageable portions using the maximum allotted time, 90 seconds. Maintain audience interest throughout. 

What Is The Best Instagram Caption Lenth? 

Instagram captions have a character limit 2,200, but you don’t have to fill the whole area. Be concise and informative. A call to action, a synopsis of the information in your Reel, and trending hashtags should all be included. Aim for brief, uncomplicated language. This will maintain the attention of your video and make it simpler for people to read. 

Make sure your captions have a ” hook ” to get people to notice them. Users will click to read more because of this! Using emoticons on Instagram Reel captions may also improve tone and evoke feelings. Additionally, it is interactive, which keeps readers interested throughout the finish of your material.

Final Words

Instagram Reels are a great way to highlight quick, eye-catching videos full of creativity and amusement. They can also be used to market your offers, highlight your company’s personality, and, with any luck, go viral. For instance, if you want to promote your brand or products, you can visit the Woost website, which provides you with influencer marketing services. These influencers make a reel for your brand or products that can get you a lot of customers. The likelihood that your Instagram Reel will become viral may be significantly increased by optimising the overall Instagram Reel Size. So, remember to check all of your reel’s ratio, thumbnail, and video quality before posting.