Instagram Trending Reels in 2024 to Grow Your Brand!
Do you know that 6,94,000 Instagram reels are shared via DM every minute? Yes, that’s true! The reels were launched by Instagram in 2020 amidst the rising popularity of short video content, and today, they have become a significant part of the platform.
You can also use the Instagram trending reels to grow your business in 2024. How? According to the analytics, reels on Instagram have more than 30% reach to the audience compared to posts and stories. Also, reels earn two times the impression of regular post format.
Now’s the perfect time to dive into the trend and steer the wheel of success in your favour.
Best Instagram Trending Reels to Grow Your Brand
Following the trend can also be good, especially when it offers a chance to promote your business. With that in mind, here are some of the top Instagram trending reels that you can use for your brand promotion and audience engagement.
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Millennial vs Gen Z
The comparison between millennials and Gen Z is one of the most trending reels on Instagram right now. Especially if your target audience is millennials or Gen Z, this reel will keep them hooked. You need two people, one from each generation, separated by a curtain or something. Then, ask some questions, and they will answer through actions. For instance, how do you answer the phone, how do you click photos, how do you close the car window, etc? Brands use this reel idea to showcase their products as it is very simple to create yet highly efficient. You can add a part where people from these two generations are using your product. The other way is to make them carry/wear the product or place it in a visible background.
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Looking for a man in finance…
This TikTok trend is so far the most popular one on Instagram in 2024. The creator, Megan Boni, released a video of her looking for a man in finance, 6”5, blue eyes, etc. It was then edited and turned into a trending sound. Even when I first heard the audio, it instantly stuck to my mind. Brands use this reel idea to showcase their products, services, and benefits. For instance, if you are a skincare brand, you can make captions like “looking for a person who wants – clear skin, pimple-free, glowing effect”. If you are an influencer, you can use captions like – “looking for a brand that wants – big shoutout, growing audience, better engagement”. Keep the original ‘Looking for a Man in Finance’ audio in the background for better effect.
Read More: Creative Instagram Story Ideas for Photos
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All that work and what did it get me…
This reel perfectly describes the situation when all the efforts and hardwork put into something goes to waste. Sometimes, as a brand, you might have faced a similar situation. You can use this reel to connect with the audience and tell them that ups and downs are part of any business. It gives a more personal touch to your brand’s identity, and emotions will play an important role in connecting the audience to the brand.
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Cillian Murphy moments
Next on our list of most trending Instagram reels are the videos with Cillian Murphy and his facial expressions. The Oscar award winner became a goofy meme with his boredom and annoyance expressions during the film events and interviews. You can put your photos and clips in the background with suitable captions and gifs of Cillian Murphy. There are a lot of them available on Instagram.
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There will be signs!
This viral trend started with the caption – “If I won the lottery, I wouldn’t tell anyone, but there will be signs”. You can use this reel idea to flaunt your product or services. For instance, if you are a clothing brand, you can display your clothes and new designs. If you are a travel content creator, you can show off your recent trips and adventures.
Also Read: How to Add a Collaborator on Instagram?
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The asylum where they raised me…
Taylor Swift’s songs are so versatile that they can even be used to promote your brand. The lyrics go like this – “You wouldn’t last an hour in the asylum where they raised me” (Song: Who’s Afraid of Little Old Me, Album: The Tortured Poets Society). Various brands and content creators use this audio to showcase a particular struggle or bizarre moment from their personal or professional lives.
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Me and my best friend
Well, any viral trend is incomplete without mentioning your best friend, isn’t it? You can use the popular gifs of Ryan Gosling and Steve Carrell for the video or choose from the many cat gifs available on Instagram. Brands use this video to promote their product and highlight the best parts. Example for a caption – “When I tell my best friend about a cheap ticket booking website, but she has already booked her expensive tickets for the trip”.
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Interactive polls
One big advantage of using Instagram trending reels is that you can reach out to a big pool of audiences in a very short period of time. You can add a shot clip or photo to the reel along with an option-based question, rating-based question or voting-based question. It can be a good way to connect with the audience and learn about their interests as well. For example, if you are a DIY coffee mug seller, you can poll for multiple themes to draw on the coffee mugs.
Benefits of Creating Instagram Reels!
- Reels have the highest reach rate, which is double the rate of other content formats.
- Enhance active engagement with captivating visuals and music.
- There is an infinite scope for creativity.
- Does not require a big budget or many resources to create good marketing content.
- Instagram reels can easily be shared via other platforms as well, resulting in a wider audience reach.
Summing Up
With more than 2 million monthly active users, Instagram has established a prominent place in the social media market. Reels are extremely popular among those users, with an average reach of 30%, more than any other content format. So, don’t you think it’s the right time for you to hop into the Instagram trending reels? They can be a literal game changer for your business.
When it comes to business success, WOOST is India’s fastest-growing influencer marketing agency, and it can help your business grow. With a dedicated team of experts, WOOST provides many marketing services, such as affiliate marking, ROI-based marketing, content marketing, etc. If you want to achieve your business goals and make your brand a success, contact us now.
