5 Top Media Buying Agencies In India

Are you looking for the top media buying agencies in India to boost your business? If you answered this question in yes, then you are at the right place.

Media buying agencies are external teams that oversee a company’s media buying operations. These agencies intervene, look to the client’s strategic goals, take the creative media and determine the most effective ad space in accordance with the media plan.

Planning and purchasing media includes strategy, negotiating, and advertising placement. Profitable media buying is both a science and an art, as experienced buyers of media recognize.

To know more about the best media buying agencies, stick to this article until the end. 

5 Best Media Buying And Planning Agencies

Here, I will discuss the 5 best media buying agencies in India in detail. To know more, keep reading. 

1. Growth Hackers Digital

A performance marketing company called Growth Hackers Digital assists multinational corporations and startups with both short- and long-term growth challenges. From their offices in India, they serve over 100 clients worldwide, including Decathlon, Tata, RBL, Indwealth, Faber Castell, ICICI, Universal Robots, and more. They employ results-oriented strategies and have a proven track record of success. Understanding the end user and developing user personas based on data and research are the first steps this Best Media Buying and Planning Agency takes in India.

2. Dentsu X

Media buying services, technology, data, content creation, behavioural insights, and communication and media planning are all provided by Dentsu X, an Indian agency. They assist companies in developing customised marketing strategies that satisfy shifting consumer needs. In order to provide “Experience Beyond Exposure,” they collaborate with other agencies and innovators and work with clients like Netflix, LVMH, Kao Corporation, and Jaguar Land Rover.

3. Shbang

Schbang is a client partner agency that uses its team of buyers and planners for media to provide solutions. The group, consisting of analysts and buyers, plans and carries out offline and online media strategies per the business and creative goals of brands. Instead of concentrating only on digital, creative, or media expertise, Schbang positions itself as a company that represents something more straightforward, emphasising client partnership and solution delivery.

4. Ogilvy & Mather India

Leading marketing and advertising firm Ogilvy and Mather India provides a comprehensive range of services, such as public relations, digital marketing, media planning and buying, advertising, and creative services. The agency has a long history of collaborating with leading global and Indian brands, such as American Express, IBM, Unilever, Nestle, and Ford. They are renowned for using data and insights to create results-driven campaigns through a strategic media planning and buying approach.

5. GREY Group 

With 105 years of experience, Grey is a renowned communications and advertising agency. They take great satisfaction in producing boring but necessary work, hip and well-known. Grey’s key to success is to focus on cultural value—which they see as the unseen force that advances people, brands, and the world. They develop concepts and activations that elicit strong emotions at each touchpoint and function across platforms. Grey does not view advertising and communications as a gamble; rather, they see themselves as a dependable partner for their clients.

Media Buying Process

• Media Buying Strategy: Establish the budget, specify the target market, and choose the metrics that will be used to gauge the campaign’s effectiveness first.
• Media Planning: It’s time to decide on the campaign deployment schedule, select the appropriate creatives, and choose the channels for ad placement.
• Media Placement: This crucial stage of the media buying process entails bidding on the inventory by using media buying software or by haggling with publishers.
• Data Collection: Here, your software gathers publisher data and monitors each media buying campaign’s effectiveness.
• Data Analysis: In order to make decisions moving forward, your media buying team reviews campaign results during this phase and evaluates the information gathered.
• Optimisation: Lastly, you can either manually optimise each media buying setup or use auto-optimization algorithms based on your goals.

Conclusion

Media Buying is similar to purchasing real estate – you can either do it yourself or hire one of the reputable media buying firms to negotiate the best prices on publications, radio, TV, social media advertising, and other media “real estate.” So, this was all about Top Media Buying Agencies In India. After going through this article, I hope you have received all the important details regarding this topic.