7 Top Influencers In India: From Fashion to Fitness

Are you looking to build trust and authority for your brand in the market by targeting niche audiences? If yes, then our list of top Influencers in India is what you need.

In the fast-paced world of social media, influencers are increasingly driving trends and cultural movements. These individuals possess the power to sway public opinion, affect consumer behaviour, and develop substantial online fan bases.

I took note of various factors, including engagement, total influence within the industry, and following size, when ranking these influencers.

Explore the world of influencers, from fitness to fashion, and get ready to discover the various influencers who are changing the industry.

List Of 7 Top Influencers In India

Here, I will describe these top 7 Indian influencers in detail. These influencers have established a foundation of trust with their audience by cultivating a sincere connection, and as a result, their opinions are highly valued. To get the complete info, scroll down and read this article thoroughly.

1. Bhuvan Bam: Comedy Influencers

YouTube Subscribers: 26.4 Million
Instagram Followers: 19.2 Million

Renowned comedian and YouTuber Bhavan Bam is well known. His comedic videos on the BB Ki Vines YouTube channel have made him most famous. Bam has contributed to several original songs and short film appearances. He also created the Dhindhora web series on YouTube. In addition, he creates humorous videos that depict the life of an urban youth and bizarre conversations with friends and family.

2. Ajey Nagar Aka Carry Minati: Comedy Influencer

YouTube Subscribers: 40.5 Million
Instagram Followers: 21.1 Million

Carry Minati is the casual name for Ajey Nagar, a 24-year-old rapper, YouTuber, and broadcaster. He is well-known for his hilarious skits, sarcastic videos, and insightful comments on a wide range of topics. With over three million subscribers to CarryIsLive and about 39 million followers on CarryMinati, he has an incredible fan base. His YouTube roast video “YouTube vs. TikTok: The End” sparked controversy in May 2020. YouTube removed the video for violating the terms of service of the platform, citing things like cyberbullying and harassment.

3. Kritika Khurana: Fashion Influencer

YouTube Subscribers: 1.08 Million
Instagram Followers: 844K

Kritika’s fans adore her and find her content to be entertaining to watch. About 8 years ago, she began her career as a fashion influencer when she began posting her “Outfit of the day,” or #OOTD, photos to Instagram. After that, she launched her blog, “That Boho Girl.” The influencer from Delhi has a sizable fan base on YouTube and Instagram. She likes creating a variety of content on travel, fashion, beauty, and lifestyle. Because all of her YouTube videos have a lighthearted vibe to them, Kritika has become increasingly well-known over time.

4. Mrunal Panchal: Beauty Influencer

YouTube Subscribers: 838K
Instagram Followers: 5.3 Million

Mrunal has become one of the top makeup influencers in the nation thanks to her captivating, inspirational, and amusing content. Her videos spark viewers’ curiosity about trying out various makeup looks. In her incredible transformative makeup videos on her YouTube and Instagram pages, she creates looks inspired by different characters. She frequently works with companies like Sony LIV, Maybelline, and Triller. In addition to makeup lessons, Panchal creates travel-related content.

5. Komal Pandey: Fashion Influencer

YouTube Subscribers: 1.37 Million
Instagram Followers: 1.9 Million

Komal is a fashion influencer from India with extraordinary talent. Komal, who is well-known for her distinct sense of style, enjoys playing around with clothes. She has the ability to turn anything, even a trash bag, into something stylish. Komal is a well-known figure in the fashion industry. She uses clothing as therapy. When she launched “The College Couture,” her fashion blog, in 2015, the idea of fashion blogging was not known by many. She quickly discovered that she liked being in front of the camera. She began working for Harper’s Bazaar Bride and PopXo when she was 19 years old, and in 2018, she began focusing on content creation full-time. She is currently one of India’s most well-known producers of fashion content.

Also Read: Top Mega Influencers in India to Follow in 2024

6. Zakir Khan: Comedy Influencer

YouTube Subscribers: 7.75 Million
Instagram Followers: 6.2 Million

From doing small-scale shows to becoming the first Asian comedian to perform at the Royal Albert Hall, Zakir Khan has gone a long way. Zakir Khan is among the Instagram comedians and comedy influencers with the largest following. All of his supporters are very complimentary of him, and he is highly regarded. Comedy Central helped him become well-known back in 2012. He has appeared in a number of shows, such as news comedies and AIB on AIR. He has four one-hour stand-up specials available on Amazon Prime Video: Haq Se Single (2017), Tathastu (2022), Kaksha Gyarvi (2018), and Mannpasand (2023).

7. Gaurav Taneja Aka The Flying Beast

YouTube Subscribers: 8.98 Million
Instagram Followers: 3.9 Million

The nickname given to Gaurav Taneja by his fans—who happen to be fitness enthusiasts and pilots by trade—is the Flying Beast. Gaurav has been a member of the fitness club since his time as a college student at IIT Kharagpur, and he still has a strong passion for fitness. With 4 million Instagram followers and an impressive 8 million YouTube subscribers, Gaurav and his family are well-known in every Indian home for their engaging content that covers a wide range of topics, including fitness.

Also Read: 7 Fashion Influencers In India: Making An Impact From Local To Global

Final Thoughts

Influencers have advantages like increased reach, audience targeting, and authenticity to craft successful campaigns and enhance their brand’s visibility and reputation. When choosing influencers, it’s critical to carefully consider metrics like engagement, niche relevance, and content quality. Working with these top influencers in India can help your brand become well-known and generate more revenue. Collaborating with leading Indian content creators will open up new markets for your company and provide global influencers with opportunities. For expert assistance in leveraging influencer marketing to elevate your brand’s presence and profitability, partner with the best influencer marketing company in the industry.