Role of Affiliate Marketing Network in Digital Space

Affiliate marketing has become a popular choice for brands. As a result, it has grown into a global industry worth over $12 billion. It mainly includes three parties: advertisers, publishers and networks. 

Here in this post, we explore the role of affiliate marketing networks in this business model. Affiliate marketing networks such as Woost play a crucial role to connect advertisers and publishers. They help streamline the whole process from reporting to tracking and payments. Let us take a more detailed look at their role. 

Benefits of Working With Affiliate Networks

Campaign selection: An affiliate network provides access to 100’s campaigns across different products and services. Thus the publisher has a choice of top-performing and reputable campaigns. 

The publishers get access to a wide range of affiliate programs. They can easily choose the programs to promote.

Once the publishers choose a program they wish to promote, the Affiliate network provides access to promotional texts or creatives which can be used on different platforms such as social media, websites, emails etc. 

On the other hand, the advertiser can easily find the right publishers to drive high converting traffic. Therefore, it is a win-win situation for both the advertiser and publisher. It is one of the key role of affiliate marketing networks.

Real time tracking: A unique publisher ID is assigned to the publisher to track the sales. This publisher ID is tracked by the affiliate network. 

Tracking the progress in real-time is fundamental for the success of affiliate businesses. Tracking every change is important for testing a program. This lets the affiliate decide whether the idea is worth investing time and effort. 

Both the publisher and advertiser have access to the dashboard within the affiliate network. The dashboard provides insights into all aspects of the program.

The affiliate network provides this service of real-time tracking of impressions, sales, leads, and clicks. The network also provides access to advanced reporting tools. 

Prompt Payments: Promoting an affiliate program outsides the confines of a network can put your payments a risk. In fact, it is the biggest concern for beginners who are still getting used to the market. An affiliate network works as a medium to ensure that all parties receive a payment within the given time frame.

Save Time & Effort: Publishers can join a network and get started immediately. The networks take care of everything from setting up campaigns to monitoring and payouts. They take care of everything to help win new customers. 

Manage advertising budget: Using an affiliate network gives you access to an experienced network of skilled professionals. There is no need to employ an in-house team for this purpose. 

For merchants, affiliate networks also help manage the advertising budget effectively. The networks help ensure that the advertising budget is spent effectively by regular monitoring and planning. Thus giving advertisers better control over the budget. 

One single Relationship: The affiliate has to deal with the affiliate network only rather than different publishers. So they don’t have to spend time dealing with many parties. Affiliate networks take care of the relationship between the advertiser and affiliate.  

Working with the best affiliate networks help create multiple income streams. Find hundreds of Affiliate programs across different niches with woost to make money. 

Frequently Asked Questions

Why should I choose an affiliate network?

There are multiple reasons to work with an affiliate network. Especially if you are a beginner, you can get support and training at every step to establish yourself in the industry. 

What is the benefit of affiliate networks?

The affiliate network helps businesses start and manage affiliates to promote a brand. They act as a medium between affiliates and advertisers to mutually benefit from one another.

What are affiliate marketing networks?

An affiliate network connects publishers with businesses to promote their products and services. They offer all resources to provide end to end management of an affiliate program.