What is the Best Time to Upload Reels on Instagram? Extra Tips

In 2020, Instagram reels were introduced globally, and since then, content sharing on social media has been transformed. With a broad reach and enhanced user engagement, reels have become a prime factor in boosting your brand and accomplishing your business goals. 

However, the keynote behind the success of these reels is their upload time. When uploaded at the perfect time, the reels reach the right audience who are interested in your content. Otherwise, they will get lost in the millions of reels uploaded on Instagram. 

In this blog, you will learn about the best time to upload reels on Instagram. Mind that the right time depends on many factors, which will also be discussed briefly in this blog. 

Factors that Affect the Right Time for Reel Posting! 

What is the perfect time to post my reel so that it reaches more and more target audiences? The answer to this question depends on several factors, like audience activity time, geography, demography, etc. Let’s look at the significant factors that influence the best time to upload reels on Instagram. 

• Audience’s Usage Time

There are billions of active users on Instagram every single day. However, there are times of the day and week when user engagement on Instagram is comparatively high. Those are considered one of the best times to upload your reel so that it reaches a vast number of people. According to the research, 12 PM to 2 PM at noon is one of the best times to post your reels. At this time, the majority of people are enjoying their mid-day break and are scrolling through social media platforms, including Instagram. 

• Demographics

The marketing of every business or brand starts with knowing the target audience. It’s the same for reel posting as well. After all, the goal is to reach the right audience who show interest in your content, right? To do this, you have to study your audience and learn about their peak Instagram usage times. For instance, data shows that elders use Instagram mainly throughout the day, while youngsters use Instagram at night, around 10 PM. 

Read More: Step-By-Step Guide To Create Instagram Highlight Covers

• Content-Type

Another factor which plays an essential role in deciding the reel posting time is your content type. The researches have shown that people are more likely to watch entertainment content during the weekends. So, if you cater to that niche of content, Friday evenings and the mornings of Saturday and Sunday are the best time for you to post your reel. 

• Global Time Zone 

Okay, so this is one thing that can be both helpful and damaging to your Instagram reels. Let’s say you post a reel for your young audience at 8 pm (IST) in the evening. However, 8 PM in India means 10:30 AM in the USA and 11:30 PM in Japan. If your target audience is spread around the globe, then you have to prepare a solid strategy to deal with the time zones. This is one reason why we sometimes see several reels of the same content by a particular influencer. They post the same content at different times to cater to the audience of various demographics. 

What is the Best Time to Upload Reels on Instagram? 

After reading the above section, you now understand why the right time to post your reels is essential and how you can select one. According to research, here are some of the best times to upload reels on Instagram. 

• Morning Shift (6 AM to 9 AM)

Early mornings can surprisingly be a good time to post your reels. Many people look up to Instagram to motivate themselves for the day. Some prefer light entertainment content to have a good laugh, and others prefer inspirational content. Especially if your target audience is college students or young professionals, this strategy might work great, as this audience usually looks to social media first thing in the morning.

• Afternoon Shift (12 PM to 2 PM)

Mid-day breaks are one of the most suitable times to post your content on Instagram. People love scrolling through the platform to energise their minds for the second half of the day. 

• Evening Shift (6 PM to 8 PM)

Nights are when people are free from their daily schedules. They tend to be actively engaged in social media content with views, likes, and comments, and they also like to share it with their friends. Nights are also when audiences are okay with viewing longer content and indulging in that. 

• Weekdays

Monday to Thursday are usually the lowest times in terms of Instagram watching and sharing, mostly because people are busy with their lives. However, depending on your target audience and content type, you can post your reel during the time shifts given above. 

• Friday 

Friday is also tagged as the prep day for the weekends. People make plans for the next two days and feel free to scroll more through Instagram. In the evening, 4 PM is usually a good time to post your reel to boost engagement hours. People like entertainment and self-care content during this time of the week. 

• Weekends

There are two main types of audiences on Instagram during the weekends. One is who wants informational and motivational content. Another is who wants entertainment content. If you create reels in these formats, they are likely to get extensive views and audience engagement. In the morning, 4 AM is an excellent time to post your reels; for the evening, it’s 8 PM. 

Also Read: Instagram Ad Interest: Most Powerful Tool to Grow Your Brand!

Wrapping Up 

There is no fixed time to post your Instagram reels and get massive views and engagement. However, there are times when the Instagram audience is more active. Again, that will depend on various factors such as demography, time zone, and content type. So the best time to upload reels on Instagram is the one when your target audience is actively engaged on the platform. Other than that, 6 PM to 8 PM in the evenings and the weekends are a great time to maximise the reach of your content. 

If you want to design the perfect social media strategy for your business, WOOST can help you. With its skilled and experienced team of experts, WOOST can help you reach your business goals faster than ever. So, if you want to boost your audience engagement, increase your conversions, enhance your brand awareness, maximise your profits or anything else, reach out to WOOST now.