How to Create a Hashtag? A Quick Guide in 2024

Hashtags are everywhere! From Instagram posts to billboards, and from marketing campaigns to social change, hashtags are a game changer.

They are a powerful tool to spread awareness and boost engagement. You can also create a hashtag to promote your brand and make the sales go sky-high.

In this post, you will learn how to create a Hashtag. Worry not! Creating a good hashtag might brainstorm you for some time, but trust me, it’s gonna be worth it.

How to Create a Hashtag? A Quick Guide in 2024

A hashtag looks small in size but can create a big difference in your marketing game. Branded hashtags are the ones that are related to a particular brand and are aimed at promoting its products or services. You can create a hashtag for your own brand by following these simple steps.

1. Decide the Purpose of your Hashtag

The very first step to creating a successful hashtag is defining its purpose, whether you want to promote a particular product or service from your brand or some special event that is about to take place. You can also create a hashtag to promote your brand as a whole. For example, In 2017, Lays did a #DoUsAFlavour campaign and asked everyone to try the three new Lays flavours and vote for their favourite one. This way, all three flavours of Lays were promoted, and the brand itself became popular among the customers.

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2. Define your Target Audience

The next step is to decide your target audience. The main purpose of using hashtags is to grab their attention, so create a hashtag while keeping your target audience in mind. You should think about what your target audience will like or dislike or what hashtags they might find interesting. The best example of this is the hashtag created by Oreo in 2013, which is #OreoHorrorStories. The target audience of Oreo is children and young adults. So, the brand created a hashtag they would find interesting and worth engaging in.

3. Brainstorm with Ideas

Okay, so now the research part is done. You can start thinking about the ideas for hashtags while keeping two major points in mind. First, the hashtag should be short and simple. Audiences are more likely to engage with the content which they find easy to understand and precise. Focus on creating a short and crisp hashtag without confusing your audience. Second, reflect emotions in your hashtag. Your target audience is also human beings with emotions. And when you create something that triggers their emotions, they are more likely to remember that for a long time.

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4. Finalize the Hashtag

Now, it’s time to get a hashtag final. See if the final hashtags need any editing. Also, look out for the potential problems with that hashtag. For instance, you have created a sarcastic hashtag, but some might find it disrespectful or humiliating. These types of mistakes could hurt your brand’s identity. Or your hashtag might be a little complex to understand at one glance. Let’s say you want to use a hashtag to promote your ice cream brand. Which hashtag would be better – #Sweetsummer or #SweetSummer?

5. Run your Hashtag

So now your hashtag is ready to go viral. Promote your hashtag on various social media platforms and ask your friends to do the same. Big brands ask their customers to post the purchased products on social media with the company’s hashtag. Make the hashtag visible on every account, be it Instagram, Facebook, or even LinkedIn. If you have a physical store, then you can also make a banner with the hashtag and put it over the shop.

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6. Track the Progress

The most important part of any marketing tool is tracking its progress. This will tell you whether you can use that tool again. For instance, you have to track the audience using this hashtag, whether it’s your predefined target audience or someone new. Or in which community the hashtag is trending more. You can then use the hashtag more strategically for your brand’s success.

Ending Note

Hashtags are the modern way to prompt your brands without using big resources or anything. All you have to do is be a little creative and think out of the box. After reading this guide on “how to create a hashtag”, you know about the basic fundamentals of making a good hashtag. Trust me, this one thing that can take your business to the next level of success is used in the right manner.
If you are serious about growing your business and promoting your brand, contact WOOST, one of India’s best marketing agencies. You can choose from many services, including Affiliate marketing, Influencer marketing, Content marketing and more. A dedicated and skilled team of experts will assist you in developing the perfect strategies for your business. Stop delaying the success of your brand, and reach out to WOOST now.