9-Step Strategy for an Influencer Marketing Campaign

Do you know there are more than 80,000 influencers in India with followers ranging from 1k to 1M? Now you understand their hold on the market and the people? Well, you are certainly not the only one.

According to the survey reports, 75% of brands in India are considering influencer marketing campaigns as part of their marketing strategy. Whether it’s about promoting the brand, reaching the target audience, boosting sales, or increasing audience engagement, influencers are a great way to do that.

There is no perfect marketing strategy, but the one which helps you reach the desired outcomes. In this blog, you will get to know about the key steps to run an effective influencer marketing campaign which can take your business to the next level of success.

Key Steps for an Influencer Marketing Campaign

If you want your influencer marketing campaign to be a success, here are the key points to keep in mind while planning it.

• Define Your Goals

This is the key step for any marketing campaign. Defining the end goals not only acts as a guiding matrix for the campaign’s success but also keeps it on track. What do you want from the influencer campaign? Increased brand awareness? More sales? More subscription? Boosted audience engagement? You can surely have more than one goal in mind.

• Choose Your KPIs

KPIs are Key Performance Indicators that measure whether you have achieved your desired goals. For instance, if the end goal for your influencer marketing campaign was conversion, then your KPIs could be the number of clicks, sales, or subscribers. After deciding the end goals, it’s important to set the KPIs beforehand. Otherwise, you won’t be able to measure whether your campaign was a success or not.

• Set a Budget

Here comes another key factor which plays an essential role in any marketing campaign and that is budget. From planning the strategy to collaborating with the influencers, everything is impacted by the budget. It’s true that you can adjust the budget according to the strategy and goals. However, a budget in mind helps prepare the means and resources for the influencer marketing campaign. Like if you are short in budget, you can ask the influencer to get paid with free products.

• Prepare a Strategy

There is no definite strategy when it comes to marketing. A successful strategy helps you reach the end goals. Everything from deciding the KPIs, setting a budget, and knowing the target audience to find the right influencer for the campaign is part of the influencer marketing campaign strategy.

• Find the Target Audience

Knowing your target audience helps you develop an effective strategy and choose the right marketing campaign. For instance, if your target audience is young adults, then you can easily reach them with social media and hire an influencer from the same age group. Your target audience can be based on age bracket, demographic, lifestyle choice, etc.

• Choose Campaign Type

So, you finalised an influencer for your marketing campaign. Now what? In which way are they going to help you reach your target goals? You could ask for the unboxing of your product or free giveaways from the influencer. Another way is affiliate marketing, where the influencer will be getting x amount of money whenever someone buys your product using the influencer’s referral link. Some other effective ways are product collaborations, sponsored posts, brand ambassador campaigns, product gifting, etc.

• Find the Right Influencer

If you are a food brand, collaborating with a gym or fitness influencer won’t be good for you, right? An influencer is the star of this marketing campaign who can take your brand to the heights of success with the right strategy. There are many factors that you have to consider while finding the right influencer, like whether they have the same niche as yours, whether your target audience is on their followers’ list, whether they fit your budget, etc.

• Crafting Content

With people’s short attention spans these days, it’s crucial to create effective content that hits your target audience. Well, to your advantage, influencers are kind of experts in that. I mean, they influence people’s choices, so you can trust them on the content creation part. You can always give your input to your influencer regarding the type of content you want or the outcome you desire from the campaign. It will help the influencer create the content accordingly.

• Track Your Success

You can go on for miles and miles, but still, you won’t be guaranteed to reach your destination. It’s because the right direction matters as well. In the same way, you can plan hundreds of campaigns, but at the end of the day, what matters is whether they achieve the desired outcome or not. Tracking the success of your influencer marketing campaign is as essential as its implementation. Here comes the role of KPIs, which helps you measure the success of your campaign in real numbers.

Wrapping Up!

More than 450 million people in India use social media, where their choices are influenced knowingly or unknowingly. Influencers play a major role in that and, hence, are becoming a part of brands’ marketing strategies. If you also want to take your brand to new heights of success, then WOOST will be the right partner for you.

WOOST is India’s fastest-growing influencer marketing agency, where you will get an experienced team to run your influencer marketing campaign. From customising the perfect strategy according to your business goals to connecting you with the right influencers, the WOOST team will take care of everything. Apart from that, the agency also offers other services as well like content marketing, affiliate marketing, ROI based marketing etc. Join hands with WOOST today and boost your brand!