Top Indian Beauty Influencers in 2024

Beauty is all around; one only needs the eyes to see it. If your brand is set to become the pioneer of beauty, top Indian beauty influencers are the key to your success. Influencers have become very popular in the marketing industry due to their audience reach, which largely belongs to a particular niche.  

India has a diverse range of influencers belonging to different niches, such as beauty and skin care, cooking, entertainment, self-care, etc. Beauty influencers are extremely popular among the audience with their informative videos and DIY makeup routines. They have a loyal following base that can be used to your brand’s advantage. 

Due to the expanding beauty market, beauty influencers are very popular among the Indian audience. People are confused about choosing the best products for them, and beauty influencers play a significant role in helping them. If you are looking for brand recognition and trust-building among your target audience, collaborating with the top beauty influencers is a great option. 

Top Indian Beauty Influencers

• Shreya Jain 

Meet one of the finest Indian beauty influencers, who is well-known for her makeup, skincare and DIY-related videos. The majority of the content is focused towards young boys and girls who are curious about the beauty and skincare routine and products. She is skilled in the makeup field and was the first woman to represent NYX FACE AWARDS from India. She has more than 595K subscribers on YouTube and more than 368K+ followers on Instagram. She even has her own line of merchandise with the name SJ MERCH. 

• Malvika Sitlani

She is a former model turned makeup artist who is popular for her informative videos on makeup tutorials. Malvika calls herself a self-taught makeup artist, and her content is hugely beneficial for beginners who are interested in beauty and skincare. On her Instagram account, she promotes fitness content, which is also loved greatly by her 378K+ followers. She also has a subscriber base of 562K+ on YouTube. 

• Mrunal Panchal

If you love trying new makeup, Mrunal Panchal can be your makeup guru. She is skilled in a diverse range of makeup, from simple-chic to maximalist extravagant. Mrunal is among the most popular Indian beauty influencers, with more than 4.5M followers on Instagram. She regularly collaborates with big beauty brands from all over the world. 

• Yashwant Singh 

Who said beauty and skincare are just for girls? Yashwant Singh is one such Indian beauty influencer who is breaking the stereotypes and promoting beauty and skincare routines on his Instagram. He has a large audience base of more than 44K+ followers. His videos are an inspiration to the large section of society who are afraid of the stereotypical mindset that beauty products are not for boys. 

• Debasree Banerjee

Meet your long-distance makeup partner! That’s the way Debasree likes to call herself. She started her account with hair styling videos, and now she uploads a variety of makeup and skincare tutorials for her audience. If you are a beginner who loves to know about skincare and makeup, she can be your mentor. Her content is very precise and of great value for makeup enthusiasts. She has more than 264K followers on Instagram and more than 250K subscribers on YouTube. 

Summing Up

Influencers are taking up a huge share of the marketing statistics, and it is increasing every year. The same is true for the beauty industry. From brand promotion to creating a loyal customer base, influencers can do that all. You can collaborate with the top Indian beauty influencers to increase your brand awareness and reach. 

Woost Internet Private Limited is one such agency pioneer in providing the best influencer marketing services. You will get the chance to collaborate with the top beauty influencers that are suitable for your brand, and a team of skilled professionals will strategise your brand’s success in the market. Take your brand to new heights of success with one of the best marketing agencies in India.