Top Influencer Marketing Trends To Look Out In 2024

The global influencer marketing value is 21.1 billion dollars as of 2023, which is estimated to reach 139 Billion by 2030. With new social media platforms, engaging content and high speed internet reaching even to the far away places in the world, Influencer marketing is witnessing rapid growth over the years. 

Let me tell you about some of the top Influencer Marketing trends that are expected to have a greater impact in 2024.

• Increase in searching over social media platforms 

Besides traditional internet searching, people increasingly use various social media platforms. Google Analytics shows that in the younger generation, over 40% use Instagram and TikTok as search engines. The major reason could be the more personalised experience they get, and the social media algorithm displays the most relevant data in front of them. 

• Short videos are the new trend 

With the audience’s short attention span, the influencers will be more focused on the short videos to deliver the same engaging content. The social media platforms realise this, and that’s the reason behind the launch of YouTube short videos, Snapchat highlights, and Instagram reels coming into the market. 

• More creative control of Influencers over the Brand content 

People nowadays trust more the influencers than the traditional tools of information. Influencers establish a bond with their audience and know their interests better. The brands have started to trust the creators more for their brand’s promotion. After all, the trends in influencer marketing are changing rapidly.

• Growth in diversity and representation 

Social media is witnessing an increase in the number of LGBTQ influencers, not the stereotypical perfect body influencers and influencers from the cities that we haven’t even heard of. But the love and support that they are receiving is immense. This clearly shows that the world needs much diversity and equal representation in the influencer marketing trends. 

Summing Up!

We have talked about the few major Influencer marketing trends that will shape the marketing paradigm in 2024. With the rapid growth in influencer marketing visible over the last few years, one thing we can be sure of is that creativity is the key. The goal is to deliver the message to the target audience in the most engaging and natural way possible. My advice is to start looking out for good collaborations and follow the trend.