Reasons Why Consumers Trust Influencers Over Celebrities
Influencer marketing is fast emerging as an effective method for acquiring new customers. The statistics clearly showcase the impact of influencers in digital marketing.
Furthermore, the rise of social media platforms has completely changed consumer behaviour. According to a report, 44% of consumers look at social media platforms before making a buying decision.
If you are new to influencer marketing and still wondering about the reasons for its success.
Here are the key reasons why consumers trust influencers. These factors also make influencer marketing highly relatable for brands.
Top Reasons Why Consumers Trust Influencers
1. Relatable Advice
Around 42% of consumers seek advice for a purchase decision. They want advice from relatable sources. Social media influencers with a solid following are a relatable source for consumers.
Therefore the recommendations of influencers are of more value for consumers in comparison to typical advertising.
2. Experts in their niche
Influencers are experts in their respective niches and post content related to their interests only. They are known for their skills & knowledge of niche topics. That is why their recommendations are valued by followers.
3. Personal connection
Consumers feel the need for interpersonal connections, and social media influencers are ready to invest a lot of time and effort in building connections with followers. They get quick responses to comments and messages from influencers. This helps influencers build a strong connection with audiences, and they, in turn, respect their recommendations.
4. Relatable content
Nowadays, consumers are more interested in genuine stories rather than unrealistic celebrity endorsements. Influencers generate authentic content which often strikes a chord with audiences.
Consumers perceive influencers as ordinary people like them. They bring grassroots-level value, which is very organic. Due to the highly relatable content, brands need influencers.
5. High Engagement
The engagement on influencer posts is much better compared to celebrities. They reply to user comments and messages promptly to maintain communication with followers. High engagement is a key reason that consumers trust influencers. That is why brands also look for influencers with good engagement rates.
6. Authenticity
Authenticity is the buzzword in the influencer marketing industry. The highly relatable and personalised content shared by influencers makes their recommendations authentic. Authenticity attracts consumers and brings better conversion rates.
Conclusion – Why Consumers Trust Influencers
Influencer marketing is not something new, but it has become a hot strategy in recent years for brands to increase awareness. There are many reasons why consumers trust influencers. Influencers are social media personalities who specialise in a particular niche. They predominantly share content around a specific vertical. The popularity rose due to highly unique content and good engagement with followers.
Frequently Asked Questions
Q1. Why do consumers trust social media influencers?
A1. Influencers share a close relationship with their followers. They create realistic content which is very relatable for the audience.
Q2. How do influencers influence consumers?
A2. Influencers have skills and knowledge around a particular topic. Their expertise makes them a reliable source of information for consumers.
Q3. How trustworthy are influencers?
A3. Consumers find influencers trustworthy because of their skills and knowledge. Social media personalities maintain regular communication with followers by promptly replying to comments and messages.
Q4. Why do people pay attention to influencers?
A4. With highly relatable and realistic content influencers are able to attract the attention of consumers.
