Top Internet Marketing Strategies in 2023
In recent times, we have seen a change in how people consume media, meaning businesses need to alter their internet marketing strategies to adjust to the changing landscape.
Creating an effective internet marketing strategy involves the assessment of business goals and ongoing trends.
Here is a list of top internet marketing strategies you can think of incorporating into future plans for your business.
Top Internet Marketing Strategies
Here are top strategies to include in your internet marketing plans to grow brand awareness and ROI.
1. Influencer marketing
Influencer marketing and its role in digital marketing are changing. It is clear that social media influencers have a huge impact on the buying decision of followers. A lot of people are now influenced by people whom they trust. And a high percentage of purchases are made by word-of-mouth recommendations which also adds to the scope of Influencer marketing.
Influencer marketing is fast becoming a preferred choice for marketers searching for effective ways to connect with audiences.
2. Mobile First Strategy
Nowadays, people rely on mobile phones for all their needs. People are spending more and more time on mobile devices every day.
So it makes sense for businesses to focus on a mobile-first marketing approach. It is no surprise that businesses are seeing a push towards a mobile-first strategy. It basically involves shaping your online presence with a focus on mobile users.
For a better experience on mobile devices, different factors need to be considered, such as design that fits the screen size.
3. Voice Search Optimization
Voice search optimisation is about optimising content for voice search. It is even more important for select business niches such as restaurants, salons, hardware stores etc.
People use voice search to find the nearest stores. Increasing presence in voice search can lead to store visits, purchases and more.
With the increasing popularity of smartphones and smart speakers, voice search is becoming a new way to search.
4. Video Marketing
With mobile data becoming cheaper, video content consumption has increased manifolds. Video is the most preferred mode of communication today. The rise of smartphone technology has further increased the consumption of video content.
Nowadays, an average person spends around 18.5 hours a week watching videos. The top social media platforms are also focussing on video.
Video marketing is not complicated or expensive. In fact, it is easy to create videos using mobile devices and post them on different social media platforms.
You can create announcements, instructional, behind-the-scenes, or event videos to increase awareness and revenue.
In 2022 and beyond, Video marketing will be key in your brand’s digital marketing efforts.
5. Focus On Personalization
Personalisation is the key to improving customer experience. It involves using data to deliver personalised brand messages to customers. Generic advertising messages can make consumers highly annoyed.
Personalised marketing is about delivering the right message to the right people at the right time. Creating a personalised experience improves customer satisfaction and hence customer loyalty.
6. Long-form Content
Creating long-form content has many benefits; it can increase the time spent on site and lead generation. Also, your content has a better chance of showing up in SERPs.
Furthermore, Companies create long-form content to start a conversation with customers. It typically includes blog posts or articles longer than 2000 words.
Keeping an updated digital marketing strategy can help improve the credibility and authority of your business. Digital marketing is ever evolving field which helps brands achieve their business goals.
However, success depends on creating strategies that are up to mark with the changing trends. Woost is a full-service digital marketing company that provides result-oriented end-to-end marketing solutions.
Frequently Asked Questions
What is internet marketing?
It is the process of promoting a business or brand online to boost traffic, revenue, and leads.
What are the different types of internet marketing?
The different types of internet marketing are Search engine Optimization, Pay Per Click, Search Engine Marketing, Social media marketing, Email Marketing, content marketing and influencer marketing.
