10 Common Digital Marketing Misconceptions
Even with internet users growing by the day, there is constant doubt about whether you are doing your digital marketing rights? Or is digital marketing the right choice for my business?
This doubt is because of misconceptions galore that are misleading. Because of these misconceptions, many businesses are still apprehensive about going digital.
Here are 10 common digital marketing misconceptions that you should know. Take a moment to clear the misconceptions and maximise the returns of your digital efforts.
1. It is not for Small Businesses
It is a common misconception that digital marketing is not meant for small businesses. On the contrary, it is a boon for small businesses because you do not need a cell centre to communicate with users.
It is cost-effective, and small businesses can easily switch to digital methods. You can sell your products directly and fetch valuable customer buying preferences insights.
2. A Website is enough for an online presence
Digital marketing goes beyond websites; it combines various mediums such as social media, search engines, mobile apps, messaging email etc.
Since users are always on the lookout for detailed information on the products and services of their interest.
3. Set it & Forget It
Constant tracking is a fundamental part of digital marketing. Everything from landing page, headlines, banners, and CTA, needs optimization. While testing, it is important to test one element at a time. Indicate what variable is attributed to the variations in data. This helps you understand user behaviour. The data collected by testing the various variable can be used to improve conversions.
4. More Content Is Better
Content is valuable only when it delivers value to the audience. It should also be optimized for search engines so people can find it organically. So while creating content, you should keep your target audience in mind. Create content your audience will want to consume, whether it is a blog post, video, or podcast.
5. Mobile Optimization is unnecessary
People prefer smartphones and tablets for shopping and finding information related to products and services. Having a mobile-friendly website is the easiest way to make your business accessible to more people.
A poor experience means that the user will move on to another site. Search engines also prioritise mobile-friendly websites, so if you fail to optimise your website for mobile, it can jeopardise your SERP.
6. Search Engine Optimization is an Irrelevant Concept
With the growing popularity of social media, people are downplaying the role of SEO. However, studies clearly show that the majority of online experiences start with a search engine. This is enough to indicate the role of SEO in digital marketing.
Search engine optimisation makes your website more visible in search engines, which means more traffic and opportunities to convert prospects into customers.
7. Digital Marketing is just a Fancy word for social media marketing
Social media is just a subset of digital marketing. It is one of the many forms that include search engine optimization, digital marketing, Email marketing, PPC, and various tools to reach customers. Depending on your target audience and niche, you can choose to include one or multiple forms of digital marketing in your strategy.
8. Digital Marketing owes its success to website traffic
Yet another common misconception is that only massive traffic makes your digital marketing efforts successful. On the contrary, the key to success lies in customer engagement. For the effectiveness of digital marketing, you need to focus on the target customers. The focus should be on engagement with customers interested in your products and services.
9. You Need Lump Sum Investment to Start
Some people have a misconception that digital marketing needs lump sum investment. It is not true. You can start with nominal investment and scale once your see results. Many features are free or available at a low cost. You can set a budget, and if you are not happy with the outcome, it is possible to make adjustments.
10. It is too technical
Many people negate digital marketing because it is too technical. You don’t need any technical degree. There is also a lot of help available online. You can follow digital marketing expert blogs to stay updated with the latest trends. Many digital marketing tools are also available that make tracking the outcome of your efforts easy. Digital marketing techniques are much simple than you think them to be.
There are so many misconceptions that can hamper the growth of your business online. You can easily research and find the truth. I hope the about points will help clear your misconceptions about digital marketing.