How Micro Influencers Can Grow Your Agency?

Who said you need big influencers with millions of followers to promote your brand and reach your target audience? Statistics show that micro-influencers generate upto 60% more audience engagement than macro-influencers.

Maybe now you should think again about spending lots of bucks to promote your brand, as micro influencers can make it much less expensive for you. And 44% of marketers will agree with you on this.

For the people who don’t know, a micro influencer is someone who has 1,000 to 1,00,000 followers on a social media platform. A micro influencer generally focuses on a specific niche or category and, hence, has the perfect target audience in their list of followers. Let’s see how you can use these influencers to grow your agency.

Benefits of Working with Micro Influencers

Micro influencers have a deeper connection with their followers, which means your target audience. You might not know this, but 82% of the consumers said that they were highly likely to follow a recommendation made by a micro influencer. Let’s have a look at the various benefits of working with these influencers. 

• Better Reach to Target Audience

Micro influencers are generally focused on a specific niche or category like health, travel, fashion, etc. So, they mainly have followers of the same interests. This means you can have the reach of a set of audiences who are genuinely interested in your product or service. Suppose you want to promote a skincare brand. Wouldn’t it be more effective to use an influencer from the beauty and skincare niche, with whom the audience also feels more connected? Think for yourself, would you feel more inclined towards a product Kim Kardashian is using or a product some influencer is using who seems like a regular person with greater knowledge in that category.   

• Greater Engagement

Do you know that micro influencers have around a 4% rate of engagement with their followers as compared to mega influencers who have less than 2%? The small pool of similar-minded audience leads to authentic conversations and helps generate more trust. This eventually leads to higher chances of audience action, whether it’s buying the product or sharing the content. Many times, the reviews of other people also help in decision-making, which overall works towards positive growth. 

• Cost Effectiveness

The charges of micro influencers are much less as compared to the mega influencers, although their ROI (Return on Investment) is quite substantial due to greater audience engagement. According to 44% of the marketers, it is the biggest advantage of working with a micro influencer. Trends are changing, and you don’t need to spend big money on influencers who are not giving you the desired results. Fix your budget and look for someone who can actually give you positive results the way you want. 

Summing Up

Micro influencers are shaping the marketing trends in 2024. From authentic audience engagement to greater ROIs, you can use micro influencers to grow your agency. One more thing which works in your favour is that you don’t need months-before appointments or long waiting calls to communicate with your potential influencer. This makes the partnership more balanced and manageable. So, if you are low on budget or looking for something more affordable to help in the growth of your agency, micro influencers are the perfect fit for you.