Influencer marketing is fast emerging as an effective method for acquiring new customers. The statistics clearly showcase the impact of influencers in digital marketing. Furthermore, the rise of social media platforms has completely changed consumer behaviour. According to a report, 44% of consumers look at social media platforms before making a buying decision. If you…

Influencer marketing is a fast-growing digital marketing strategy, leveraging word of mouth to reach millions of engaged followers.  Social media personalities admired and followed by social media users have the power to influence customers. As a result, brands are switching from traditional marketing strategies to influencers. Furthermore, brands are starting to realize the importance of…

In today’s age, getting the attention of audiences is harder than ever for brands. As a result, brands are looking for new and innovative ways to acquire customers. In this aspect, influencer marketing is a customer-oriented approach for brands to stay relevant and expand their digital footprint. There are over 500 million active social media…

Today influencer marketing is an essential tool for businesses to reach customers and grow their presence. Brands are also aware of their need to rethink their digital marketing strategy and focus on working with influencers who care about their audience. Brands wish to work with authentic influencers who have an engaged audience. On the other…

With an estimated 2.4 billion users, YouTube is the second-largest search engine in the world. This enormous user base makes YouTube the perfect platform to reach new audiences.  Also, the nature of the content on Youtube makes it an excellent place for influencer marketing. Influencers can authentically showcase the brand.  However, finding the right influencers…

Influencer marketing has been around for a long time, but its relevance has skyrocketed in recent times. However, the common perception was that collaborating with an influencer with a higher number of followers gives more reach to a brand. A huge follower base looks convincing but when it comes to results, statistics show a different…

Due to the growing reach of social media platforms over the past few years, influencer marketing has also evolved.  Most brands have started adding influencer marketing to their digital marketing strategy. However, there are a few myths that are preventing brands from capitalizing on the true potential of influencer marketing. I want to share 7…

Influencer marketing is not a new concept; however, it has recently made its way to the forefront. And Influencers have become an inevitable part of digital marketing. Today, it is important for every brand to have a strong social media presence. The growing consumption of content on social media platforms further increases the role of…

In recent times, we have seen a change in how people consume media, meaning businesses need to alter their internet marketing strategies to adjust to the changing landscape. Creating an effective internet marketing strategy involves the assessment of business goals and ongoing trends. Here is a list of top internet marketing strategies you can think…

Influencer marketing tools offer valuable insights into influencer interactions, social media trends, and campaigns. These insights can be helpful when crafting a future strategy for your campaigns. You can unlock the real potential of influencer marketing with the right tools. However, finding the right ones is challenging since the market is packed with options. Here…